You’re a Pirate. We’ve talked about Building Your Ship for a while now, it’s about time we talk about the most important part of that ship: The Deck. The Deck is your platform. This is the place you’re going to send your potential recruits. If you’ve started joining online groups and contributing to social media (finding the good pirates, which we talked about in the last post), then some of the recruits are going to be curious about what you have to offer. You need to have a place to send them, or a place on the dock where they can find you.