Chartable -- Chartbreakers: How spammers are gaming the podcast


What happened? Did Bulletproof Real Estate “go viral” as its host suggested? Did Apple make some kind of mistake with their chart algorithm? Or was something else going on?

There are people who have built businesses on the best way to try to game Apple’s system for this. I also believe very strongly that the entire “entrepreneur/motivation/self-help” genre of podcasters are one big circle jerk that keeps each other afloat.

There’s a difference between being popular in the short term and being good in the long term. One of those two will still be podcasting next year.