One of the things that I have had to address in my life is a certain amount of reticence when it comes to promotion. I don’t want to come across as a salesman, or worse, a spammer. The simple fact of the matter is, if I don’t tell people this place is here, how are they going to find it? Osmosis? If you plan to make a go of blogging or podcasting, you have to get over this. I get that it’s difficult for some, it is for me. I want you think this through, though. What is the reason you don’t want to tell people about your ship?
It’s because you may not think it’s seaworthy. It’s because you don’t think you’re good enough a captain. Even though you’ve put all this work into building, developing, releasing…somehow we get some kind of ‘aw shucks’ attitude and get bashful when it comes to promoting or selling.
If you feel that way, you have to ask yourself if you are properly serving the people you want to reach. If you really believe that you offer soething of value, you have to share it with the universe. You are trying to lead, as that is what a good pirate does. A bad pirate stays in his quarters and curses the waves as his ship rots on the dock.
You have crew mates out there that will willingly join up with you, read you, listen to you, buy your products or services. All you have to do is lead them. But they won’t wait for you forever. Someone or something else is going to come along that will resolve their needs if you don’t.
You’re not supposed to be ashamed to be a pirate. You’re supposed to shout it from the deck at ear splitting volumes so they can hear you on shores you’ve never dreamed of.
Then you lead them from those shores to follow you.