Wednesday, April 12, 2018

LINK: TODAY'S PODCAST  #

Content is important, the message is important, but most important is establishing the habit of releasing a show consistently.  This is not my strength, even though I have given myself every tool to do so.  Even though my studio is in disarray, I'm forcing myself to do a show.  

And...

HOW WILL WE CONSUME NEWS TWENTY YEARS FROM NOW?

I think within 20 years, local and network newscasts like we see on TV at 6 and 11pm will be a thing of the past, which I find sad because those are actual newscasts.  Cable news will be more outrageous, and even more aligned to people having their own facts.  I lay the blame for the divisive nature of our politics and culture at the feet of the political blogosphere and cable news.  100 percent.  If I could wave a magic wand and bring back Ed Murrow to kick the heads of the cable news networks square in the balls, I would.  

I think we will consume news on demand, I think voice assistants (like Alexa or Google or Siri) will deliver it.  The real revolution over the next 10 to 20 years is going to be how well voice assistants integrate into our lives, AND how small we can make the tech that delivers it.  Today, I can take just my watch and my Airpods and have a connection to Siri, and to my music.  I think eventually I'll have complete access within 5 years with just those two devices, and then it's just a matter of making it smaller, like a ring.  The obstacle to that is power management, of course.  

I grew up watching Star Trek, and later devouring cyberpunk fiction.  My vision for the future and how I interact with technology, and how I consume content with that technology is biased towards those stories.  I want the option of a screen, not the necessity of one.  I want to verbally communicate with my tech, and have it communicate with me in natural language.  I even want it to be able to anticipate what I need based on some contextual clues.

Of course, there will still be times when a screen is unavoidable, and I haven't given thought to what that would look like, but I'd love to see it integrated with something else that i carry.  Glasses?  Maybe an embedded display on a lens?  So I can read your power level?  

Too much?

 

UNMARKETING?

I got sucked into reading a series about marketing yourself as a personal brand.  I don't deny that gaining a reputation for something is important...I just haven't a clue what that is for me, and that's hitting the niche thing again.  I just don't believe you have to nail yourself down to a particular niche in order to be an authority, or even remotely entertaining.  I have many interests.  Why should I pick one?  

I hate marketing and promotion.  I'm not good at it, I never have been.  I'd much rather say something simple like, "Hey, I made a thing for you, it's about [insert here].  Let me know what you think."  Then, I'll get on with the next thing I want to make.  In a perfect world (yes, I know), my content IS the marketing.  The advertisement for what I do...is what I do.  

The downside to that, is that to do that correctly you have to never stop pumping out content. So, if I want to do that, I have a lot of work to do, and a lot of time to manage in order to do it. The weird thing is, I'm more excited about just carpet bombing the joint with content than I am stopping to talk about the content I made.  The way I see it, if you like what I make--really like it--you'll tell people.  

So, let's see how I can work that out.  Like they say, "Watch This Space."  

 

LINK: MADDOW DETONATES PAUL RYAN #

You may not like Rachel, and frankly I don't care.  I like Rachel.  To my mind, she is the best host on cable news prime time.  Yes, she's snarky.  But she does more prep and gives more background on what she covers than the next three hosts combined.   

 

LINK: PODCASTING IN JOURNALISM CLASSROOM #

Radio still has a dominant hold on American's ears, but podcasting has something radio can't have:  Time, and some amount of editorial freedom.  I'm very happy to see that high schools are starting to incorporate making podcasts about topics into their journalism curriculum.  J-Pods (my name for them) have been an emerging trend since Serial proved you could do long form stories, Shows like Up First are great quick shots to cover the day's news, and Left Right and Center are well made talking heads shows without the vitriol.  I hope this trend continues and flourishes.  

 

LINK: HANDY GLASS #

With as much e-waste as we serve up, I like this idea.  I may get a set of these and report back.  

 

Roley

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