The Story of 'Get A Mac'

Campaign:

Seven months, dozens of tense meetings and countless discarded ideas later, the agency produced "Get a Mac." It would go on to become one of the most succesful and admired ad campaigns in Apple's history, no small feat when "1984," "Think Different" and "Silhouette" are the competition. Among those legendary ads, "Get a Mac" stands out as the most overtly comedic and one of the most expansive: The team shot 323 spots over three years just to get the 66 that made it on air. 
 

This is a fascinating look into how difficult the process from pitch to air really is, and yet another look into how much of a dick Jobs could be when he applied himself. 

Roley

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