More people than ever before are able to express themselves on Twitter, Facebook, Instagram, Tumblr, Medium, YouTube, Pinterest, and countless other social platforms. All of that is great.
But there a few reasons why I’m sad about the decline of independent blogging, and why I think they’re still worth fighting for.
Ultimately, it comes down to two things: ownership and control.
Here, I control my words. Nobody can shut this site down, run annoying ads on it, or sell it to a phone company. Nobody can tell me what I can or can’t say, and I have complete control over the way it’s displayed. Nobody except me can change the URL structure, breaking 14 years of links to content on the web.
But the ecosystem for independent publications is fundamentally broken. Getting discovered, building a readership, and profiting from your work as an independent writer are all much, much harder than they used to be.
Personally, I've long since stopped worrying about getting an audience. I write and post because I want to, not because I'm hoping that I'll get 'found'.
I agree totally that you need your own ship, not a rental boat.