LINK: On-Demand Audio Up 62 Percent From 2016


Says Nielsen, streaming hit a high point of 7.5 billion weekly on-demand audio streams during the week ending March 9, 2017. That’s the first time the figure had ever topped 7 billion, setting a new record.

In addition, on-demand audio has been streamed over 184 billion times so far in 2017 – a huge 62.4 percent increase over the same time period in 2016. (Nielsen’s mid-year report covers the six month period that ends on June 29, 2017.)

Whoa.  So, that's not only music, that's podcasts and other spoken word recordings.  Like maybe, Audible Channels and things?  

This is huge if you have been betting on mobile first.  Mobile first is pretty much here and on fire. 


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