The worst part of this in that those 50 million people consented to all that data being collected about them, but probably didn’t realize to what extent. Here’s Facebook’s official comment on the matter:
“The claim that this is a data breach is completely false. Aleksandr Kogan requested and gained access to information from users who chose to sign up to his app, and everyone involved gave their consent. People knowingly provided their information, no systems were infiltrated, and no passwords or sensitive pieces of information were stolen or hacked.”
If Wylie is to be believed--and I have no good reason why he shouldn't be--then Facebook is lying here by omission of fact. There are hundreds of thousands of people who did sign up for the app. Those people consented to give information. Millions of people who are friends of those who consented who were not given the chance to consent or decline, yet their data was taken.
Serves as a reminder: If the platform is free, we are the product. In addition, it appears we are the target as well.