Getting Flo On The Throne


Progressive’s ad agency, Arnold Worldwide, came to us in March asking us to look at creating this campaign showcasing Flo as the queen of motorcycle insurance with thrones made from motorcycle parts. Each throne represents three of their major motorcycle types of insurance: cruiser, touring and sport.

Ignoring the commercial aspect of this, have a look at what goes into creating this kind of a shoot. 

And, well, Flo. 

Flo's awesome. 

Kris Roley

Virginia Beach, VA, 23453