Do we even know where the puck is?


The astronomical success of the iPhone has meant that more and more of Apple’s eggs were in that single basket. But it seems unlikely that any new Apple product will match the size of the iPhone business—certainly in the near-term, but perhaps ever. It’s perfectly possible for Apple to survive that shift, but the key is perception: You want to look like you knew that was going to happen, not like you were taken by surprise when that unsinkable ship you were on goes belly up.

You could ask Blackberry about this, but...


Kris Roley

Virginia Beach, VA, 23453