For us podcasters, who were used to people finding out about us through cross-promotion on other podcasts, Outbrain wasn’t immediately intuitive. Will people who are reading an article on CNN be interested in receiving a recommendation for a podcast? If they click, will they convert to actually listening to an episode, when in that type of content consumption mode?
Yeah, it's a customer testimonial. I know. As an old friend used to say on his USENET posts, "Scroll down for enlightenment." You'll find some tips on how to make it easier for potential listeners to discover your podcast. Should be useful outside of this particular company as well. Your FB Page or Twitter Page, for example.