Following a management shakeup, the service’s new look is being overseen by content head Robert Kondrk and Nine Inch Nails frontman Trent Reznor. Design chief Jony Ive's team also has provided input, along with Iovine and Eddy Cue, the senior vice president in charge of Internet services.
So far, Apple Music has two things going for it: Beats 1, and it's half the price of Spotify if you have the family plan.
We've reached a plateau or sorts when it comes to the hardware, I think. I think (and I'm sure wiser people than I have said this) that the next 'phase' isn't going to be about new form factors or the next big thing, it's going to be about expanding what we can do with what we've got right now. Apple Music is one of those things, and as a person that takes music seriously (oh, you have NO idea) Apple needs to get this right. At the very least, they need to not get it iCloud wrong.
More and better services need one other thing, and that's battery life. Something that I hope will be better addressed soon.