Most podcast listening is done on mobile phones, and technology is one the biggest challenges to reaching new listeners. Not everyone is familiar with how to listen to podcasts yet, Bowers said. When podcasts are easily available in cars, through Apple’s CarPlay system, for example, it will be one way to fix this. He gave the example of a car screen offering passengers two options: to listen to a live broadcast which may be part way through, or beginning a podcast or radio show from the beginning and being able to pause and resume it again as they get in and out of the car. “The car is something we’ve been looking forward to for a long time,” said Bowers. “It’s taken longer than I possibly imagined.”
This is where being an early adopter hurts me. I have been listening to podcasts since damn near day 1. Daily Source Code was the first podcast I ever subscribed to back before Adam Curry went cuckoo. My blinders to what anyone else has been doing have been WAY up for WAY long. At this point, more people listen to podcasts than ever, but the car is still a challenge? Really? I can't tell you the last time I listened to any form of radio in the car outside of my local NPR station for traffic in the morning.
I can't believe this is still a problem.