A pirate busts his ass for a very short period of time, relatively speaking. He goes at full throttle for the pursuit of treasure, and when he feels he has had enough, if he feels he is set for life, he retires to a beach somewhere, and all we have left is his legend. That is, if the ocean didn’t swallow him, or the Crown hanged him, or another pirate got him.
We are pirates, and we hope for a more positive outcome than having our rotting carcass ornamenting the Thames.
If we want to live a merry life, we need to take actions and make decisions that steer our boat towards that beach. We need to think long term.
We live in a society that sets short term goals, because that’s all we can visualize. I propose we need to be more forward thinking. Here’s the kicker: the further out we think, we actually move out of thinking of goals, and we start thinking about the kind of life we want to live.
So stop setting goals. Start thinking about how the decisions you make change your life.
It’s all fine and dandy to be working 80 hours a week, but I’m pretty sure the majority of people reading this don’t want to be doing it forever, and most certainly don’t want to be doing it for the pay they’re getting right now. Yes, even with Overtime. We’re still thinking short term here.
But what if we work 80 hours a week now, and set things up so that we can work a little at a time later, but still make the same money? What if we were to set things up so that we could stop working for a time, but the income doesn’t stop?
That line of thinking puts us exactly where we want to be: The Beach.
Some people like Tim Ferris call this Lifestyle Design. Taking actions and making decisions that work us towards the life we WANT to live. It’s about working your ass off now to be able to do the things you want to do a little later. This is where the passive income model comes in, because if you can create a stream of income that works for you, you can make that money from the beach.
Now, you just heard me say “Passive Income Stream.”. I know, there are some negative connotations to that. I’m not one of these guys that are going to tell you that it’s easy. it’s not, and trust me when I tell you that you’re not going to be Ted freakin’ Williams every time you step up to the plate on this. But if you know your audience and are a good judge of their needs, you’ll know what services you can offer that will knock it out of the park.
Do you know your audience? Do you have one? Well, if the answer to those questions is NO, then you need to start there. Once you have a loyal audience and can properly gauge their needs, then you can get to work on designing those products and services for them.
Remember, the worst line ever delivered in history is “If you build it, they will come.” You need to bust some ass after you build it, or they’ll never find you.
If they never find you, The Crown damn sure will.